“Cinema Paradiso” — Words Matter — Imagination’s Powerful Cinema
When you start working for radio broadcasting and learn about script writing for radio the first lesson is this:
Words can make imagination’s cinema start playing. Use them wisely.
Imagination’s Cinema?
Words create images in the mind of any person who knows them — and hears or reads them.
Thus words you use should be colourful and refer to real life things, be that bread, a well, or water drops, eggs, or cake, dragons, or trees... This makes the images in their minds powerful and it eases on understanding!
This also makes it necessary to know well what the target audience is like that listens to your broadcasts.
Technical Documentation — Texts — Life
This short summary of the basic concept can be made useful in other contexts, such as technical documentation, or content creation for businesses — or everyday life, be that at work, or in private life.
Because words can be powerful to invoke images and related emotions, they will start that imagination’s cinema…and when you know humans, cultures, men, women and children you can use — or be careful to refrain from using — the words that make their imagination’s cinema start playing — if the words fit…
